TV BROADCAST AR DEMO
Working together with Creative Technology and CRP, we created, designed and delivered a full 3d tracked LED and AR Player/Athlete intro with dynamic real-time content across real LED screens and AR overlay elements for a broadcast test shoot with World Athletics Productions for future event development.
CREATIVE DIRECTION BY: ROB CURRIE
CLIENT: WORLD ATHLETICS
CHALLENGE
To marry up the LED screen content with the AR content in a seamless way
SOLUTION
We used synchronized playback across the media servers for both LED and Broadcast AR and designed content in such a way that the content flowed from one surface to another.
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